Brand Style Guides
From Logo to Complete Brand Style Guide
This portfolio showcases brand style guide design for clients worldwide. Each guide includes custom logo construction, color and typography systems, usage rules, and real-world mockups built to keep a brand consistent everywhere it appears. Browse real brand style guide examples below.
Sumiprint — Brand Style Guides
Created a complete brand style guide for Sumiprint, an industrial printing and chemical solutions company supplying inks, emulsions, and auxiliary chemicals for serigraphy, digital printing, and textile treatment systems, including their Fusion Transfer System (FTS) and pigment solutions.
The brand identity was built around a navy blue and gold color palette to reflect industrial strength, engineering precision, and a strong global presence, with a signature arc mark forming the visual link between the wordmark’s letters.
The guide documents the full logo system’s primary solid and secondary gradient versions, clear space, minimum sizing, and correct trademark placement, along with detailed do’s and don’ts to protect the mark across every application. It also defines the color system with exact HEX, RGB, CMYK, and Pantone values, a dual-typeface system (Sora for bold, structured headings and Inter for clean, legible body text), custom iconography for both the brand and its industrial applications, and real-world mockups across packaging, signage, apparel, trade booths, and interiors giving Sumiprint a consistent, professional identity built to scale across every touchpoint.
Tokotown — Brand Style Guides
Designed a complete brand identity for Tokotown, an online marketplace that helps small local merchants collaborate with local influencers to run simple, affordable, and fully automated marketing campaigns, giving them access to the kind of influencer marketing power that’s usually reserved for big brands with big budgets.
The identity was built to feel friendly, modern, and approachable, using a rounded, playful wordmark paired with a bold teal and orange-red color palette that reflects energy, locality, and connection between merchants and creators.
The brand book covers the full logo system and usage rules, clear space and sizing, color palette, typography, iconography, and real-world application mockups, creating a consistent, scalable identity for Tokotown across its app, website, and marketing touchpoints.